Ji Shu vaguely remembers that in 1979, the first commercial film produced by CCTV was an advertisement for nourishing medicinal liquor.
She has seen it in a nostalgic post on the Internet in the future. The post name is "Retro Advertising. You have never seen the first commercial."
The post-TV advertising market has experienced a long development, and the well-known "Yan brand" tape recorder advertisement is well known to everyone.
After entering the 1990 s, advertising began to become pervasive. A product can sell well simply by advertising!
"Why do you want to see a small restaurant?"
Liu Caijuan smiled, "Shu Shu, are you a pity that things on hypotenuse street are not visual?"
JiShu see mother cai-juan liu actually poked fun and smiled and shook his head "mom, I said newspaper! Newspaper advertisement! "
Speaking of newspaper advertisements, it was also in 1979 that a foreign watch advertisement was published in the Shanghai newspaper.
As soon as the advertisement came out, more than seven citizens in Zhuo Qun went to the core business district of Haishi the next day to ask about the purchase of this watch.
In fact, this watch is not sold at all!
At that time, this watch had not yet entered the Chinese market, and it was not until four years later that the watch began to be sold in China.
Watch manufacturers saw the huge potential of China’s consumption, so they wanted to cultivate brands before they even entered the market.
It can be seen that the understanding of the concept of brand by foreign business operators far exceeds that of China at present.
Then why can’t you advertise and make a ringing sign before the restaurant opens?
Cai-Juan Liu thought for a moment, "Shu Shu, we advertise in a small restaurant newspaper? Newspaper advertisements are all large enterprises and sellers. Where can I find restaurant advertisements? "
"Really not before but now can have! Although we are a small restaurant, if we can advertise wisely, we can reap unexpected results! "
Ji Shu said confidently to Liu Caijuan with both hands, "Mom, let’s book the menu tonight and I’ll go to Lianguo reporter."
"Guo reporter? Do you want to advertise in Metropolis Daily? That’s too big a way. We only have a dozen tables … "
Cai-juan liu rubbing hands or a little can’t believe it.
"No, no, no, mom, where do you want to go? We certainly don’t advertise in Metropolis Daily, but we still need reporter Guo!"
Chapter 114 Chapter 114
"The school newspaper advertises?"
Reporter Guo is wearing a thin tan windbreaker today. It seems that the broad silhouette of men’s style is casually draped over her shoulders, making her even thinner, as if a gust of wind is about to fall.
But her voice is vigorous and strong, with vitality.
"Yes, I think that if the newspaper of Polytechnic University can advertise our restaurant, wouldn’t it quickly become famous nearby? Our customers are mainly people nearby, and students as big as Polytechnic University are our main customers. "
Reporter Guo nodded. "That’s true, but isn’t your restaurant open yet?"
Ji Shu said with a smile, "reporter Guo is engaged in the media. Have you forgotten the advertisement of foreign watch newspapers in Shanghai in 1979?"
Guo Feixia slightly open mouth "how do you know everything, little girl? As soon as you said that our former teacher did talk about this matter, there were more newspaper advertisements after that. Do you want to learn from Swiss "radar" watches and advertise before they enter the market? "
"Yes, I just want to create a sense of mystery and establish a sense of cards."
Ji Shu said with a wink, a nifty smile and then handed Guo Feixia the menu he had ordered with Cai-juan Liu overnight yesterday.
"You see, our menu is ready, and I’m going to print a single page of the menu at the same time. The front is the menu, and the back is the coupon. When 1 yuan is full, I’ll send a cold dish. My mother’s personal documents have been processed and all the formalities are qualified. Please ask a department to check it and start business at any time after the renovation."
Guo Feixia took the documents handed over by Ji Shu and saw them. They were full of dishes and prices.
"The price is not expensive. It’s all home-cooked food. Besides, the price set by your family last year was very fair. Now, more and more people come out to eat. I think you can catch fire!"
JiShu see Guo Feixia say so also rest assured.
After the reform and opening up of state-owned hotels, many individuals opened restaurants, which greatly enriched people’s dining needs.
Now is the initial stage of the catering industry.
It should be a regular place for a girl like reporter Guo to run outside all day. She must be well informed.
At this time, Ji Shu didn’t have a chance. The pavilion was all Feng Guangyao’s. Thought of this, Ji Shu still felt as if there was a fire burning in his heart.
"Ji Shu, your ideas are all too trendy. In the past two years, many small restaurants have been opened. Many people think of advertising. It’s the first time I’ve seen you looking for me. It’s the right person. There just happened to be a reporter in our unit who graduated from Polytechnic University. I remember that I was a journalism student at Polytechnic University. I must know someone who made a school newspaper."
"That’s really thank you!"
Guo Feixia raised her eyebrows. "That’s not a white help. I must go to eat a big meal and give me a discount when you open!"
"Discount? Impossible! "
Ji Shu pretended to be angry and smiled "treat directly!"
……
Early the next morning, Ji Shu just took a break and went straight to the shop.
Lao Ke and other workers have been waiting at the door early.
"Little sister, look at our craft?"
Ji Shu carefully looked at the past, and the wall was neatly brushed and smooth, and the skirting lines were inlaid with ceramic tiles, and the dark lines did not affect the appearance at all.
The small stairs leading to the second floor are deeper, the wooden stairs are steel frames, and the railings are solid wood and beautiful.
According to Wang Shunyue’s design, the railing on the second floor is also made of wooden handrails, and the section is perfectly made, which looks like a wonderful work.
These three workers can do bricklaying, carpentry and water. Of course, they also asked other workers to help them with some small projects. Everyone knows the small money, that is, Lao Ke.
The complicated details can’t be described. This project makes Ji Shu very satisfied.
"I asked people to buy all the materials, and many of them were leftovers from big projects. My friends gave me money. Do you think it is expensive for us to charge you 13 yuan a day?"
Lao Ke stepped on a low stool at the door and squinted, so don’t be so proud.
"Not expensive not expensive! How much is the material money again? "
"I’ll charge you 8 yuan if the materials are fully paid, and you can give it to the labor for half a month if the daughter of Lao Wang is insured. You can get it today."
Ji Shuji almost forgot the materials because she didn’t understand them for the first time.
Fortunately, Wang Shunyue enthusiastically told Lao Ke and others that it would be no problem to start business for a few days before paying.